Store Fixtures and Retail Displays including display hooks, label holders, merchandising solutions, shelf dividers, banner stands, sign holder and more…
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Rockford, Ill. – Bill Seering has recently been hired as Vice President, Sales and Marketing at Southern Imperial, Inc., a leading designer and manufacturer of best-in-class fixture and display solutions for the retail industry. Bill brings to Southern Imperial an impressive background of sales and marketing achievement, spanning a career of nearly 30 years.

A graduate of Missouri State University, Bill has served in various leadership roles at The IAMS Company, Office Depot, and Newell-Rubbermaid. Further, Bill was Group Vice President of Sales and Marketing at School Specialty, Inc., and most recently, led the sales team at Lands’ End. At Southern Imperial, Bill will leverage his broad and deep experience base to provide leadership to the sales and marketing teams, while strengthening customer relationships through improved service levels throughout the order-todelivery cycle.

“Bill’s experience within the retail industry, combined with his extensive executive leadership skills, reflects yet another high-value addition to our company,” said Steven Vandemore, CEO and President of Southern Imperial. “Bill’s hire further builds upon our quest to deliver on all our promises to customers, suppliers, employee-owners, and other key stakeholders.”

About Southern Imperial Inc.
Southern Imperial, Inc. of Rockford, IL, with factories in Centerville, GA and Xiamen, China, is the
industry’s leading manufacturer of store fixture hardware and retail display solutions – delivering proven
results and influencing point-­‐of-­‐purchase for the nation’s top retailers and their suppliers. For more
information about Southern Imperial, visit or call toll free (800) 747-­‐4665.


If you would like more information about this topic, please contact Robb Northrup at 815­‐877‐7041 or email at